The History of Short Messages.

Nowadays, high tech technologies grab a large part of our life, and our time. Communication is an essential every day activity, which helps us stay in touch with friends, relatives, and allows making new connections.

With the invention of Text Messages, the need of sending letters, or emails, has disappeared. Now, people can stay in touch 24/7 without any hindrance. Instant messaging had changed the whole way of communication, and eliminated all barriers.

But have we ever thought what the roots of Text Messages are? How did it all arise? To find out, we have to go back to 1991. Are you ready? Let’s get started!

SMS is an American abbreviation that means Short Message Service.

Interesting Fact:

The dial tone for receiving a message (designed by Nokia) sounded like encoded, in Morse code, word SMS.

With the development of new technologies many companies were striving to bring changes, and make people’s life easier. It was a certain impetus of adding more features to mobile phones. Phone manufacturers was trying to come up with new ideas of user’s communication. As a result, transmission of short text messages was invented. First short message was sent in 1992.

Nevertheless, message story had started in 1991, when European Telecommunications Standards Institute (ETSI) has developed a mechanism for exchange of small blocks of text information between mobile subscriber stations.

A worker of Deutsche Telekom (Mr. Friedhelm Hillebrand) came up with an idea of micro services-messaging SMS (originally Short Message Service). The job was often to score various proposals, including phone numbers, addresses, and ideas. The majority of these texts were no longer than 160 characters.

Subsequently, together with French colleagues, Hillebrand created the group GSM (later expanded as a communication standard that supported transmission of short messages (160 characters)).

United Kingdom adopted to new technologies quite fast. New interface was designed on the capacity of Vodafone and was ready to use, in December 1992. First message “Merry Christmas” was typed by a 22 year old engineer Neil Papworth, on a home computer in Bracknell. From Brackenll, message has reached Newburry, where Richard Jarvis (Neil’s friend) had started Christmas celebration.

Even though being extremely useful, new SMS technologies were not recognized as so important. When the ability to send and receive short text messages was already incorporated in GSM standards, operators were not in a hurry to bring new service to the market. The reasons were obvious: mobile market was in a forming stage, there was no clear understanding on how to use this new service (from a commercial point of view), and the number of interested service users were small. No one wanted to take additional costs on promotion of unknown technologies that no one wanted. At those time, communication service was still a luxury, for the majority of people.

With time, SMS service became more advanced, and allowed people exchanging messages with foreign mobile users.

Only in couple of years, Americans started using SMS service more often. By the end of 2011 the number of sent messages, per month, reached almost 400.

Nowadays, it’s difficult to imagine world without new technological advantages, which made it possible to stay in touch 24/7. SMS messages, made people connected to anyone, anywhere.

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Bluetooth 5 is anticipated to be a noteworthy upgrade!


The succeeding type of the Bluetooth standard is named Bluetooth 5, and will be officially announced in late 2016 to early 2017.

Bluetooth 5 is anticipated to be a noteworthy upgrade over the existing version of the wireless standard. It is expected to offer double the speed and quadruples range with no increase in power consumption as compare to the current version. Furthermore, the capacity of connection-less data broadcasts is predicted to upsurge by 800 percent.

Bluetooth marketing is part of a larger sphere of marketing known as location-based marketing or proximity marketing.

Moreover, market experts say, it will proffer significantly increased speed, range, broadcast messaging capacity and better sustenance for connection-less services. This huge & extended speed, range, broadcast capacity will make full-home and building and outdoor use cases a reality, faster and optimize responsiveness and propel the next generation of “connection-less” services, which means a reliable Internet of Things (IoT) connections.

All these immediate benefits of Bluetooth 5 are quite apparent and easy to grasp. Now your Bluetooth speaker will not stammer when you accidentally take your phone with you into the kitchen, thanks to more bandwidth for data transfer. The new version of Bluetooth will undoubtedly transform the way people experience the Internet of Things (IoT) as it will make things happen for people quite simply and seamlessly around them.



  •     Double the speed
  •     Four times the range
  •     No increase in power consumption
  •     Connection-less data broadcasts capacity upsurge by 800 percent.
  •     Faster and optimize responsiveness.

With Bluetooth 5, data transfer will be more intelligent and richer and will redefine the whole approach of Bluetooth devices information transmission. It will also change the scenario from the app-paired-to-device model to a connection-less Internet of Things (IoT) where there is less need to download an app or connect the app to a device. Therefore, adding Bluetooth 5 in any organization marketing mix will be an obvious choice to ensure marketing endeavor success.

In a nutshell, Bluetooth has the ubiquity of a trusted wireless communication platform and a great history of achieving ground-breaking results in the field of marketing and advertising. It can be well predicted that Bluetooth 5 will stay ahead of the game due to embracing technological progressions from power efficiency to Internet of Things (IoT) connectivity.

Copyright: 2016. All rights reserved.

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The Music Chamber – SEO


The Music Chamber is a Dubai-based leading music center. Its 16-studio academy offers quality tutoring on several instruments, while the large showroom houses the region’s largest variety of musical instruments, accessories and books.

It has 500 students from around 50 nationalities have made the Music Chamber their second home. It is where they explore life from a different perspective, learn how to play piano or violin, cello, guitar or percussion and share at our regular cultural activities in the universal language of music.


The Music Chamber was deeply involved in pay per click search marketing however, had not attained worthy organic search ranking for their website. In the year 2015, The Music Chamber approached Dataslices to increase traffic through search engine visibility of its website and overall usability of its customers. The main objective was to gain top rankings in the natural search engine results for the relevant keywords which were most competitive on search engines in the music industry.


Dataslices conducted a SEO Audit to recognize relevant and target market keywords, perform website content optimization and identify crawling and indexing issues etc. Also, A/B split testing on key landing pages have been performed to with the help of Google Website Optimizer to increase conversion rates.

In the process of SEO, countless quality links from reliable sites has been built by publishing press releases and articles, positioning widgets and exchanging links. Blog section has been created on the navigation bar of website to offer quality and required insight to meet the needs clients and students.


According to the owner of The Music Chambers, Dataslices efforts have resulted in more traffic and new leads on their main website.

The site ranks No.1 for numerous keywords in the search engines (Google, Yahoo and Bing). Moreover,Dataslices gained top 10 rankings for 97% of the Music Chamber’s keywords and No. 1 rankings for 69%.

Below are few instances of keyword’s organic search results: 

Pop into Google and type in music instruments Dubai is top 5 out of 1,150,000 competing pages. Try typing in music store dubai, is top 2 out of 20,200,000 competing pages.


Pop into Yahoo and type in music instruments Dubai is top 5 out of 1,290,000 competing pages.


Pop into Bing and type in music instruments Dubai is top 5 out of 2,300,000 competing pages.


About 2 months into the campaign, the owner of The Music Chamber, sent an e-mail:

“Most of my queries are coming from really good potential buyers which is commendable. In fact, lead generation has increased by 40% just in two months of time.”

A month later, another e-mail:

“The SEO team at Dataslices has been a tremendous partner for improving the search engine visibility of the Music Chamber, they indeed doing so brilliant job. Our queries has increased from 10 to 15 per week to 40-45 per week, which is excellent. Moreover, for music instruments, I am at the point now where I am facing problem to keep up with orders. Way to go Dataslices. ”

Copyright: 2016. All rights reserved.

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BULK SMS Dubai's best marketing agency!


GEMS educations is an international education company. It is a global advisory and educational management firm, and is the largest operator of kindergarten-to-grade-12 schools in the world, with a network of over 70 schools in over a dozen countries.


GEMS Dubai had new session coming up and they clearly wanted to promote it. In order to do the same they had few deliverables in mind:

•  Required result-oriented and ultra-precise database to harvest desired outcome.

•  Send across captivating and catchy content to attract clients to take action.

•  Willing to target explicit audience as per different campaign’s objective.

•  Augment incoming queries about student admissions.


GEMS wanted to spread the word out to encourage STUDENTS to take action immediately, however,they were apprehensive about the kind of marketing platform to adopt that accomplish the goal of informing, stimulating, engaging, and ultimately increasing incoming queries.

Bulk SMS Dubai lent a hand to GEMS to attain their objective and recommended SMS marketing.



“Advance your career potential with an enriched CBSE curriculum. RSVP to 044452900 to meet our Counselling Team at GEMS New Millennium School on Jan 9”



Age Group:15 – 19 years

City: Dubai


“Get enrolled to the finest CBSE School coupled with exceptional value – Our Own English High School Al-Ain. For enquiries call  037679747”


Age: 15 – 20 years


City: Al Ain

Few reasons why SMS marketing for GEMS

1. Give VALUE – SMS database marketing is remarkably conversion optimized sub-set of mobile ads alleviates harvesting desired output.

2. Give SPEED – Text message is opened and viewed in less than 5 minutes after receipt and hence bulk SMS broadcast are trusted for meritoriously time sensitive delivery.

3. Give PRECISION – 160-character limit makes SMS marketing services a boon for brands and result into concise,clear and to-the-point without any waffle that targeted SMS audience unlike to read.

The open rate of SMS is 98 percent compared with 22 percent for emails

(Source: Venture Beat).

Text messages can be 8x more effective at engaging customers

(Source: Cellit).

Mobile offers are redeemed 10x more frequently than print offers

(Source: eMarketer).


SMS marketing ascertained as a workhorse & GEMS find it inexpensive, at the same time, highly result-oriented. Bulk SMS Dubai sent 100k SMS to the desired target audience across UAE. There results were as follows:

•  The campaign was highly successful,they achieved 92% of open rate.

•  According to GEMS, the incoming inquires increased fourfold in just one month of time, in addition, the incoming call traffic from SMS campaign grew by 43% on a monthly basis.

The campaign ran by Bulk SMS Dubai was a great triumph for GEMS. The results were very impressive and yielded anticipated response from the market. The formula was simple; they didn’t‘reinvent the wheel’, just met target audience where they were already active.

Copyright: 2016. All rights reserved.

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SMS Marketing Strategy for Beauty Salons!

Is SMS Marketing part of your salon’s marketing strategy? The astronomical evolution of smart phone and technologies can’t be overlooked. Strange but the fact is, there are more mobile devices on this planet than people to hold them! And hence, incorporating SMS marketing tactics into your marketing mix is a MUST.

 What are the Profits of SMS Marketing for Beauty Salons?

  • You can keep clients up-to-date about salon offers and promotions, as well as confirm appointment schedules with prompt SMS service.
  • SMS marketing allow easy integration with website, email marketing and social media.
  • Upsurge customer engagement by running contests and offering a chance to win free product or service if revert promptly.
  • When business is sluggish, instant promotional messages can be sent out endorsing a special coupon or discount.
  • Gentle reminders can be sent to clients & last minute opportunities to schedule appointments can also be provided to fill cancellation slots.

To squash the most marketing juice out of your SMS marketing strategy below points are vital to follow:

1. Keep it short and simple:

SMS allow 160 characters space therefore, brevity is of utmost significance. Getting to the point immediately by cutting out unwanted marketing fuzz and gimmicks.

2. Don’t slip standards when texting

Text messages have the ability to create first impression of your salon, and a minimal glitch can tarnish your brand image too. Therefore, don’t make brevity an excuse to mistake. Watch spellings, grammar, punctuation etc.  And strictly avoid abbreviation.

3. Target right audience:

Don’t forget the basic rule of marketing – “NOT TO NAG”, target audience wisely. If you are promoting a flash offer which is related to females, it’s not a good idea to send text messages to male clients and vice versa.

4. Send personalize texts:

As mobile phones are very personal & private means of communication, it is imperative and recommended to be as personalized as possible. SMS marketing is well known to be intimate and instant, thus always use your salon client’s name and make them feel as text was meant just for them.

5. Always Include a Call to Action:

Don’t forget to include a call-to-action in your SMS such as ‘Call us now to book your appointment’ or ‘Text us back if you would like to book’ or ‘Visit our website to know more’. Give a discount to those who promptly book an appointment and establish time limits to encourage prospects to immediate take action.

6. Measure SMS marketing results:

Text message reminders reduces the no-show counts dramatically. Moreover, including a code with text promotions can help measure results to evaluate what tactic worked and what didn’t.

7. Quick Hello:

Texting can also be used to grab attention of clients you haven’t seen for a while.  A quick “hello” can revive your connections with these clients. For instance – ‘Hello there, we haven’t seen you in while, hope all well, book your appointment this month and avail free hair cut with full body wax’.

To conclude, SMS marketing has huge potential. In salon business as acquiring customers are important, equally retaining old clients are imperative to get most success and fetch bigger profits.  Therefore, incorporating SMS marketing in your marketing mix is undoubtedly crucial.

Written and posted on March 27th, 2016 by Aditi Bhatt

logo Copyright: 2016. All rights reserved.

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Text Message marketing, boon for Retailers!


Of late, a drastic revolution has taken place in terms of buying behavior of consumers, their buying patterns, product awareness, brand consciousness etc. On every day basis, we witness a new trend in the market as everything has transformed immensely. And the chief reason behind all this transformation is the nativity of Modern Retailing. These days, consumers have wide options to choose and buy, huge malls, hyper & supermarkets, multiplexes, conventional & departmental stores, multi brand outlets, discounted shops etc. and hence, for unrivaled results, smart selection of marketing platform is of the essence. In order to be unique in the market, it has become need of hour for Retailers to adopt remarkably nifty tactics such as adapting smarter technology, understanding the consumer demands, gauging market situations and last, but not the least, build long term relationship with loyal clients by proffering them special attention and utmost care. As a result, retailers need to adopt a marketing platform that could bring in traffic and augment sales. Now the question arises, which marketing platform to pick to satiate the need in question.

And the answer is SMS marketing, as is a great medium to STAND OUT, GET YOURSELF NOTICED & REEL IN YOUR CUSTOMERS. Text message marketing is an instantaneous and effective method to reach right audience and drive stream of traffic to store facility or online store. Retailers can use SMS marketing to build trust and long term relation with its customer. Moreover, SMS marketing service can come real handy for retailers, when it comes to structuring a loyalty program for its clients. It is one of the finest approaches to make customers feel special and stimulate them to visit into the stores regularly.

Text message marketing for Retailers in GCC, UAE

Using SMS marketing service, see what all you can do!

  • Discount Coupons: Offer 25% discount or buy one-get one free.
  • Text to Win: run regular contests to give away prize- 15% off on today’s bill.
  • Quiz Text: Quiz some attention-grabbing facts and entice customers.
  • Text to Vote: Introduce feedback and voting opportunities to allow client to interact, and retailers to track their loyal customers.
  • Mobile QR code: Create limitless 2D Barcodes of discount coupons and marketing video URLs.

Apart from pushing marketing efforts, SMS broadcast can also offer excellent services to customer.

  • Send order ready / pick-up SMS alerts
  • Send text for new arrivals and upcoming sale.
  • Send product details while customers in store.
  • Birthday & anniversary discount alerts.
  • Send news and upcoming events

Text message marketing service work as a boon for retailers as Time is a ruling factor these days for customers. Due to abatement of time, it has become indispensable for retailers to be more innovative, updated and direct whileadvertising their products.

According to GCC industry experts’ statistics:

  • 84% of people can’t spend their day without Smartphone?
  • Average mobile users check their devices more than 100 times a day.
  • 99% of recipient read text messages & 94% of these messages are opened with 3 minutes.
  • SMS has 90% (or better) average open rate.

These statistics evidently shows that retailers need to meet their prospects in their choice of environment, a place most of them visit on continues basis i.e. Mobile. SMS marketing proffer heaps of valuable solutions enfolded in a low cost package that kicks the rivalry out of the water! Text message marketing is no more a choice, but vital tool to endorse retail business verticals.

For more information on Bulk SMS, you can reach me on or can call on +971-4-450-4292. You can also check out, Best Bulk SMS Provider across GCC region

Written and posted on April 03rd, 2016 by Aditi Bhatt.

Copyright: 2016. All rights reserved.

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SMS Broadcast Strategy for Restaurants!

SMS Broadcast for Restaurant

Are you into restaurant business and not able put across weekly promotional messages across? Email blasts aren’t giving you effective & prompt results?

 Of late, text message marketing is turning the tide of direct marketing. Thousands of restaurants have already reaping the benefits of SMS broadcast on every day basis. Therefore, let’s explore the majestic attributes of text-based marketing and get the reach your restaurant is missing out with other marketing platforms.

Few significant statistics for a little inspiration:

  • 99% of SMS messages are opened within three minutes of the receipt. 
  • 44% of visitors opt-in to an SMS campaign. 
  • Mobile coupons are 10 times more redeemable than paper coupons. 
  • The opt-out rate from SMS campaigns for restaurant is just 2.69%. 

 Restaurant promotion through SMS Marketing

Trivial smart moves to amplify footfall and eventually enhance revenue of the restaurant:

Time is the key:

Restaurateurs can promote lunch time specials, they can target professionals and send them simple promotional offers via SMS just before lunchtime. The special feature of easy segmentation in SMS marketing helps marketers to target right people at right time which will stimulate them to make a quick visit to your set-up. 

Push clear benefits:  

Text message marketing is a great medium to proffer immediate benefits. Restaurants are at times busy for few specific hours and slower rest of the time. Therefore, such hours can be promoted smartly with SMS broadcast. For instance, if you are a snack bar with busy mornings but then slow afternoons, try send a redeemable text “Two cappuccino for one! Today only! Between 3-5 pm!”

Tool to remind:

SMS can be effectively used as a means to gently remind customers about your services and bring in orders without even sending promotional offers. Sometimes, when professionals spend lion’s share of your working hour in the office, they find it harder to get time for break. Hence, restaurant can use this as an opportunity to promote swift business delivery. Round lunch time a simple message can be propelled. Try send a text –Delicious lunch delivered right to your cubicle”.

In a nutshell, SMS broadcast allow restaurants to send text message coupons, run weekly SMS giveaways, build SMS ordering systems, and API helps easy integration of text messaging with POS systems. Guests chose for opt-in to receive text messages updates, are super fans and will be highly engaged and more active on participation. Therefore, SMS marketing works really well as a building block to get lucrative results in terms of reach and engagement. “Small change in combination of your marketing mix can fetch great results to your restaurants business”.


logo Copyright: 2016. All rights reserved.
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